Successfully complete the indicated task to unlock the corresponding bonus:
Get an "S" rank on all files. Near the end of Case 5, you will unlock a secret case file to take down the sniper family.
Once you have a sniper rifle, go to the rooftop of the mall where the elevator is located. Take a look at the parking lot through the fence at the right of the elevator door. You can see many zombies walking through the parking lot that can be shot to raise your killing score.
During the final case, when the Special Forces arrives and kills all zombies in the mall, you will see a lot of zombie corpses on the ground inside the mall, killed by the Special Forces. You can shoot them, and it counts as a kill even through they are already dead.
When Cletus has the Killer 7 on the table, look at it, but do not pick it up when prompted. Cletus will give it to you free later.